Los Angeles Neon Sign Updates/Alterations/Losses

ARCHITECTURE AND PRESERVATION NEWS for the Los Angeles Conservancy Modern Committee (ModCom) and other Mid Century Modern, Googie, International, Art Deco, 20th Century design

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nichols
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Postby nichols » Fri Feb 15, 2008 4:09 pm

THE SIGN HAS BEEN RELOCATED!
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http://www.linoleumcity.com/

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One of Hollywood’s oldest businesses, Linoleum City, held a ribbon-cutting ceremony for its new facility at 4849 Santa Monica Blvd. Founded in 1948, the company is celebrating its 60th anniversary this year, according to Fred Stifter, president. Housed for many years in a building adjacent to the Sears store on Santa Monica Blvd., the company moved over the Thanksgiving weekend in order to make way for a new retail center at that site.

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Postby Adriene » Sat Feb 16, 2008 1:32 am

That's more like it!! Yay!!

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Postby Nathan » Thu Feb 21, 2008 6:35 pm

Once upon a time, in the year of nineteen hundred and forty-six, some nice folk decided to build this:

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And someone at some point thereafterward added this:

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(flickr)

Although now it looks more like this:

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Which kind of mystifies me. That sign was in pristine shape. Those two big floods, with which they now light the painted can, pull a lot more juice than those neon tubes ever did.

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At least the script remains. Honestly, I'd pay to relight that out of my own pocket if I had some assurance it wouldn't disappear.

And so I mourn the majesty of the La Cienega, and the warmth I took from it as I would motor past it, and then then the 1947 Grand -- http://flickr.com/photos/dgbalancesrocks/67416716/ http://flickr.com/photos/usonian/42038234/ -- which I so arrogantly, blithely assume will be there next week as well.

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Postby Nathan » Sat Nov 01, 2008 10:40 am

The NE corner of Orlando and 3rd, aka 8389 3rd, is the site of this well-done, unassuming 1937 structure.
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Once a cleaners, I'd wager built as a cleaners. Nevertheless, a cleaners no more.

Good lookin' streamline building though.
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I reckon this equally unassuming neon is probably headed for the dump.

(Or a scrap heap, in which case it's recycling, and therefore green, and we can all feel good about ourselves. Recycling! Trash without guilt!)

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Isn't there some hipster cleaners that needs to retroize their establishment with the addition of this sign?
Last edited by Nathan on Fri Jun 26, 2009 11:12 am, edited 1 time in total.

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Postby Nathan » Sat Nov 01, 2008 10:56 am

Oh yeah -- and WHAT in the name of all that is holy has happened to the vintage Shakey's signs? We don't (or should I say didn't) have any out my way, and I've just ventured out into West LA for the first time in quite a while, and all the big beautiful neon/bulb Shakey's signs are gone. Replaced by signage with which I won't even filthy your eyeballs.

Didn't have any images of the ones out in West LA so here are two random shots I pulled off the web:

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Last edited by Nathan on Fri Jun 26, 2009 11:11 am, edited 1 time in total.

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Postby Nathan » Fri Jun 26, 2009 11:07 am

This art deco neon, on Colorado Blvd in Eagle Rock, has been destroyed:

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The can is still there, but it's been wiped of its neon and has had "Peekaboo" painted on it in big yellow letters. Score another one for the infantocracy.

Especially sad, since the neon worked just a few years ago, and glowed a lovely subdued bluish-green.

The round backlit 50s FTD sign didn't fare well either.

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Postby nichols » Fri Jun 26, 2009 11:53 am

Caught in the act!

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Postby nichols » Fri Jun 25, 2010 5:27 pm

A recent visit to Geo Spain...

BEFORE
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AFTER
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Postby nichols » Wed Jun 30, 2010 9:54 pm

Just to get the blood movin' thru you sign lovers... new at 511 S. Fair Oaks in Pasadena.

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Postby nichols » Tue Jul 06, 2010 5:16 pm

2008
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(Nathan Marsak)
2010
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(eater.com)

http://la.eater.com/archives/2010/07/06 ... t_week.php

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Postby Lynxwiler » Thu Jul 08, 2010 1:24 pm

http://www.flickr.com/photos/79761301@N00/2448612122/

Restored! This neon and plastic beauty off the 5 fwy in Commerce has been beautifully restored by Michael Flechtner for the company's owner. The neon glows in a soft blue beside the white, die-cut plastic.

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Postby nichols » Thu Jul 08, 2010 3:34 pm

I nearly flew off the 5 staring into it's glowing glory on Thursday night! HOORAY!

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Postby Nathan » Sun Jul 11, 2010 9:41 pm

nichols wrote:Just to get the blood movin' thru you sign lovers... new at 511 S. Fair Oaks in Pasadena.

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The Bekins sign was National Register when the City of Pasadena signed off on it; I have photos of the "Bekins" neon being thrown in a pile on the roof. To be "saved." And now it's going to be re-neoned?

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The Clark Hotel

Postby Nathan » Sun Jul 11, 2010 10:01 pm

Here's the 1913 Clark Hotel. Built for Eli P. Clark. Harrison Albright, arch. In the glorious interbellum years a grand neon sign was put upon't:

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Check out the detail!

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Which existed until mere moments ago!

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Here's the backside of the Clark blade, today, at least, still somewhat proud --

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Its other side wiped of dignity.

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I stood at Pershing Square and watched the contemporary-to-the-Clark newly relit Jewelry Trades neon at 3rd and B'way neon come on. And the Clark owners couldn't see that and have a vision to relight the Clark. Correct me if I'm wrong, but the Clark was the biggest, baddest Art Deco neon in town, HANDS DOWN. Who the f was sleeping on this one? Besides me?

Please tell me there's a paper trail here.

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Postby nichols » Thu Jul 22, 2010 7:28 am

Is the Clark sign back up? Did we dodge a bullet here?

http://la.curbed.com/archives/2010/07/w ... r_comments

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Postby Nathan » Sat Jul 24, 2010 1:53 pm

The Clark in its newly refurbished glory --

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aaaaaand even neon on the backside! Which it didn't have before.

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Who woulda thunk it. When's the lighting? Who will be the first to see it aglow? What color will it be? It's rooftop crown in 1970 was red:

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And here I was about to write nasty things about the dear Chetrits. Silly me! Aren't there incandescent bulbs that run up the Trinity Auditorium? Hmmmm...

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Postby nichols » Mon Jul 26, 2010 5:37 pm

Swiss Cleaners
7219 W Sunset Blvd
Los Angeles, CA 90046

Going, going...
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Postby Nathan » Wed Aug 11, 2010 7:47 pm

Nearly had a heart attack when I saw the Formosa Café neon gone...but I called them, it's being worked on, it's going back up.

Can't say the same for http://www.flickr.com/photos/awiseacre/174179592/ which once glowed with a lovely pale blue neon. Total demo of all its projections. Townsend and Colorado, Eagle Rock. Going to be a driving school.

And this http://www.theeastsiderla.com/2010/04/the-final-carry-out-from-pioneer-chicken/
was bad, and there's been demo fencing around the Pioneer on Sunset
http://www.flickr.com/photos/tortugaone/1499192254/ for some time...but my demo sense is tingling...
...which leaves Soto, Florence and Olympic.

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Postby nichols » Mon Aug 23, 2010 9:51 am

naked formosa
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Postby wideimaging » Thu Sep 09, 2010 9:24 pm

The Marquee that outlasted the theatre, amazingly the flourescent bulbs
and neon lights are still intact the rest has turned into a pigeon coop.
The Wilshire in Santa Monica now an empty shell, August 2010.
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Postby nichols » Tue Nov 09, 2010 12:01 pm

The most recent rehab of the Pasadena Bekins sign is complete. Whaddya think?

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Postby babyblue65bird » Wed Nov 10, 2010 2:28 pm

Given how bad Public Storage's signs usually look, I'm giving them huge credit for creating a new sign that looks like it's been there for 75 years to promote their business here.
Where are we going & what are we doing in this handbasket?

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Postby nredom » Mon Nov 15, 2010 11:51 am

Possible neon sign loss: Cinema Bar, on Sepulveda Blvd. north of Washington Place in West L.A. / Culver City...

Vertical neon sign ("Cinema" in red) above bar was being removed last week...saw a film shoot taking place there later, so was thinking maybe they would replace the sign after the production. But, it appears the bar has "upgraded" its look, and the old can is gone...

Sorry, I don't have pictures...

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nichols
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Postby nichols » Mon Nov 15, 2010 5:20 pm

This one?
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Postby nredom » Tue Nov 16, 2010 1:31 pm

Yes, that's the "Cinema" sign; maybe a call to the bar is in order, but the can is probably already in the landfill...

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soon enough...

Postby Tikiville » Thu Mar 17, 2011 10:10 am

I'm planning a trip to the state of bliss early next month and I'm a bit on the obsessive side with my camera ...I'll post a bunch of great neon shots after I get back !
somebody hit rewind.....

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Postby nredom » Sun May 01, 2011 2:21 pm

Cinema sign is BACK UP!

Time for a Preservation Award! :D

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Postby Nathan » Sun May 15, 2011 7:16 pm

L.A. Historic Cultural Monument 432

Built circa 1905 and designed by Gotfred Hanson for Doria Deighton Jones, prominent member of the Los Angeles Jewish community. The Doria Apartments is a three-and-one-half-story Mission Revival style building with retail space on the ground floor and apartments above.

Declared: 5/5/89
1600 W Pico Blvd, Los Angeles, CA 90015

Here's a shot of the Doria when it was landmarked:

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Yes, even after being landmarked the owners still changed signage and ripped out the original windows. The parapet, with its incredibly important incandescent bulb sign, was allowed to (criminally, both literally and figuratively) deteriorate:

Imagehttp://www.flickr.com/photos/wildbell/2490246802/

...therefore, I very much doubt they have a permit to do THIS

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Postby nichols » Wed May 18, 2011 6:24 pm

The Department of Building and Safety issued a Stop Work order today.

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Postby nichols » Wed May 18, 2011 7:17 pm

Sign watch!

The 1928 Bekins rooftop neon at 4174 Pico (at Crenshaw) has me on alert. Public Storage recently moved into the location and their telltale vinyl banner is suspiciously close to that neon behemoth. The Conservancy office is investigating. Please keep an eye on it.
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