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LottaLiving.com • Los Angeles Neon Sign Updates/Alterations/Losses
Page 1 of 3

Los Angeles Neon Sign Updates/Alterations/Losses

Posted: Thu Nov 06, 2003 12:23 pm
by Lynxwiler
I'm writing to announce a few losses and alterations to the signage in the Los Angeles area.

Most notable is the alteration of the Wiltern Theater's historic neon marquee. They now have a donor/sponsor much like Staples Office Supplies at Staples Center. The new name of the Wiltern Theater is the Wiltern LG, a la LG Electronics. The new LG addition has been plastered all over the theater and its marquee with the addition of a giant backlit plastic "LG" in the front and center of the building. To make it worse, little "LG"s are now littered over the rest of the facade. Frankly it's hideous.

The other sign alteration occured to the revered Oasis Motel on Olympic at Alvarado. It retains its flickerbulb and blue neon saguaro cactus, but the OASIS MOTEL text has been converted from neon tubing to an awful backlit plastic lettering.

Lost is the Giant Penny store signage from 2nd Street and Broadway in downtown. The signs consisted of an enormous backlit plastic penny and neon text combo. Seems it was removed for the first phases of the loft conversion of the Pan-American Building.

Does anyone else have any endangered Los Angeles sign observations?

Posted: Tue Nov 21, 2006 9:05 pm
by ChrisLAXEncounter
The Broadway Bar has nice, new neon.
http://www.thebroadwaybar.net

As does Golden Gopher:
http://cache.gridskipper.com/travel/Golden%20Gopher.jpg

Posted: Tue Nov 21, 2006 11:30 pm
by Nathan
Colorado and Maywood, Eagle Rock -- flower shop with a giant deco "FLOWERS" blade sign...windows all painted up with "going out of business" and so forth...what will become of this baby?

Up the street is Chic's Liquor, neon and bulb, storefront boarded up, soon to become a Vietnamese restaurant I believe.

Would love to see these go to MONA but doubt they will, as I don't think they're in the position to be acquisitive while they wonder where the heck they're going when the lease is up at the end of the year...

The Broadway Bar is indeed new signage, and pretty nifty.

The Golden Gopher isn't new, but has been revamped, as has the whole facade --
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...quite a change. Was sorry to see it lose elements like this:
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Posted: Wed Nov 22, 2006 9:44 am
by nichols
The designer of the redone Gopher, Ricki Kline, told me that when they removed the '50s flagstone they discovered the original (to that period at least) greenish yellow ceramic tile facade. The stonemasons drilled many holes in it and he felt it was not restorable. He did retain the outer rings of ribbed red tiles, though.

Here's a story about the partners
http://www.downtownnews.com/articles/20 ... news01.txt

Posted: Wed Nov 22, 2006 6:17 pm
by Synthetrix

Posted: Sun Nov 26, 2006 3:28 pm
by Lynxwiler
Rose Motel
1345 Pacific Coast Highway
Harbor City, 90710
(310) 326-7611

The neon and flickerbulb sign was replaed with a packlit plastic sign. Quite a loss...

Image

Posted: Mon Nov 27, 2006 4:20 pm
by nredom
rose motel--are you kidding? is NOTHING sacred?

man, that could really piss a guy off...

tell me you got some pieces of it anyway, or it went to some museum somewhere...

Posted: Mon Nov 27, 2006 11:55 pm
by Lynxwiler
I only noticed the sign was gone on Thanksgiving; there was no warning that it was to come down. I wish I knew where it was and can only hope it found a good home, but as is the case with mom and pop signs, I fear the worst.

—————————Update——————————

After some hesitation and with a fear for the worst, I called the Rose Motel and spoke with the manager who informed me that the new backlit plastic sign has only been up for about five weeks. The fate of the original, well-maintained and functioning neon sign? It was "thrown away" according to the manager.

I hate to believe that even folks who maintain their neon signage have no clue to their value, and yet the Rose Motel has been trashed.

The "before" photo is above; the "after" photo:
Image

The Wiltern

Posted: Wed Nov 29, 2006 7:15 pm
by KevinEP
Eric,

I drove by tonight & was dreading the LGs you spoke of, but didn't see any.

Could they have been a temporary promo?

Kevin

Posted: Thu Nov 30, 2006 12:25 am
by Lynxwiler

Posted: Fri Dec 01, 2006 1:45 pm
by nichols
Eagle Rock Flowers

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Posted: Fri Dec 01, 2006 2:07 pm
by Lynxwiler
Regarding the Eagle Rick Flowers sign. Here are a few questions from the Museum of Neon Art:

Is it enamel?
Size?
Does the Eagle Rock Historical Society know it's threatened?
Does Eric Warren know about it?

Posted: Sun Dec 03, 2006 9:59 pm
by Nathan
I am just back from a week away and am now checking up on Lotta Livin', and this is the first post I've looked at.

Regarding the Rose Motel:

I have given the matter careful and cogent thought, and after due deliberation, I can do no more than raise my fists at the heavens and yell

NOOOOOOOOOOOOOOOOOOO!!!!!

Posted: Tue Dec 19, 2006 8:46 pm
by Kimba
The owners of the Rose Motel must be BLIND! The new sign is UGLY! I can't believe this!!! :evil:

Posted: Wed Dec 20, 2006 1:25 pm
by nredom

Posted: Fri Dec 22, 2006 7:22 pm
by nichols
Here's Chic's Liquor in Eagle Rock. About to be replaced by a new restaurant.
Image
(Eagle Rock Historical Society is pretty much offline till next year)

Posted: Thu May 24, 2007 9:41 am
by nichols
Chic's Liquor is back and looking very different.
Image
But back!

Posted: Tue Aug 07, 2007 2:47 pm
by nichols
Saw this on Eating LA:
...Also, a Japanese restaurant is moving into the flower shop on the corner of Shearin and Colorado...
Isn't our neon flower shop at Maywood and Colorado?
Image
http://eatingla.blogspot.com/2007/07/tw ... -more.html

Posted: Mon Aug 13, 2007 8:53 am
by Lynxwiler
The Kaiser Bros. neon figural sign has been removed. I believe it dated to the late 1920s / early 1930s.

Image
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KAISER BROTHERS HONDA
1540 S FIGUEROA ST
LOS ANGELES CA 90015
213 749 2331

Posted: Mon Aug 13, 2007 11:26 pm
by ChrisLAXEncounter
A Shame, but I am still jazzed about the Broadway Bar's neon sign to be overly upset.

Posted: Tue Aug 14, 2007 1:38 pm
by MODCEPHALIC
That is old! It should go to the National Sign Museum in Cincinnati. Where is it now?

Posted: Tue Aug 14, 2007 1:44 pm
by Lynxwiler
But the Broadway Bar's neon sign is new.

As for the Kaiser Bros. circa 1920-30s neon sign, I'm afraid it went to the recycler in the sky. I haven't called the dealership to find out as I fear the news is bad. I'd have liked to see it go to the Museum of Neon Art but they wouldn't have the room. You're right that the American Sign Museum should have gotten it.

Geo Spain -- Sunset Blvd

Posted: Tue Aug 28, 2007 2:23 pm
by Nathan
Not gone yet.

But with that "for rent" sign in the window, how much longer do we think this has?

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Posted: Tue Aug 28, 2007 5:44 pm
by nichols

Posted: Thu Sep 06, 2007 9:34 am
by Nathan
Image
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According to the gal answering the phone there, they've got new owners, and as far as the Kaiser sign goes, "the old owner kept it." When asked if there was any way I could have information about the old owner, her (probably understandable) reluctance about giving out information to some guy over the phone came out -- no, there's no way she'd have that kind of information.

So that's good news, if it's true, I mean, who's got the wherewithal to keep a thirty foot, three hundred pound piece of metal? But let's say we don't doubt its veracity and just say Huzzah!

Posted: Wed Oct 10, 2007 1:52 pm
by Nathan
Geo. E. Spain has be deneoned and painted over.

Posted: Wed Oct 10, 2007 1:58 pm
by Nathan
Image Image
Image (flickr)

This signage is gone. Can only assume it's been dumpstered, as the El Dorado returns to its former life as the Stowell.

Posted: Tue Nov 06, 2007 5:52 pm
by nichols
Maybe not, Nathan...

El Dorado Partners LLC hired RPA to restore and convert the old hotel into condominium units and ground floor commercial space. The firm will restore and repair historical details such as the ornate hand railings in the entry hall, columns and capitals, and plaster ceilings. The Hotel El Dorado blade sign will be refurbished, and the green brick façade will be thoroughly cleaned to preserve the delicate finish."

http://la.curbed.com/archives/2007/11/el_dorado.php
Image

Posted: Tue Nov 06, 2007 7:01 pm
by Nathan
Jinkies! Well, I take it back then. Of course, until such time as I see the blade back up there, I'll file it in the I'll believe-it-when-I-see-it file.

And I hope they don't go the usual red and white. Or blue and white. C'mon already.

And not that I don't love neon...but there's something of the purist in me at times...she was the Stowell from 1913 to 1950, when renamed the Earle after she was bought out by the Milner chain, and redubbed the El Dorado in '55.

They shoulda gone with Stowell. Yeah, El Dorado evokes all the mythos of Southern California, and besides, there's a giant neon sign. But she was still the Stowell for the first 37 years of her life. Ok, so I'm in a funny mood.

Image

At least leave the ghost sign.
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Posted: Mon Dec 10, 2007 7:32 pm
by Nathan
Image

That the Sears Roebuck neon is gone, of that we know, as mentioned here -- http://flickr.com/photos/79761301@N00/1255128790/ -- but now we say goodbye to this -- http://flickr.com/photos/79761301@N00/1370556346/ -- it was just such a landmark as one drove down the street -- http://flickr.com/photos/rocketfever/251084630/ -- I don't know how long it's been gone but it's news to me as of today...Linoleum City, RIP.