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LottaLiving.com • Joe Romania Chevrolet - Eugene, OR (Googie Architecture)
Page 1 of 1

Joe Romania Chevrolet - Eugene, OR (Googie Architecture)

Posted: Sun Sep 30, 2007 9:22 pm
by AJ Fisher
ImageImage
From the Collection of TBG Architects/Planners Inc. Grant Seder, Architect


Name:(former) Lew Wiliams/Joe Romania Chevrolet auto showroom
Architect:Balzhiser, Seder & Rhodes
Year:1959

Street:2020 Franklin Boulevard
City:Eugene
State:OR
Zip:97405
Country:USA
Phone:n/a

Type: "Display Pavilion" / auto showroom

Style: Googie

Status: Uncertain: Property purchased in March, 2005 by Oregon Future Expansion LLC (see 2004-2005 UO Foundation Annual Report).

Description:The University of Oregon Arena Project Evaluation of Seven Sites (see hyperlink below) identifies the Joe Romania Chevrolet Dealership as a potential site for future development by the University. It suggests the property could be used for parking or housing, with a possible commercial-use strip along Franklin Boulevard.

Construction was by Gale M. Roberts.

Note: Since being sold, the lower half of the auto showroom's floor to ceiling glass walls have been covered with sheets of white plywood.

Image


Links:
http://www.eugenemodern.org/romania (additional photos and information)
http://comm.uoregon.edu/pdfs/UO_7-Site_ ... 1Aug03.pdf (UO Arena Project Evaluation of Seven Sites)
http://www.webuildit.com (Gale M. Roberts Construction)
http://uofoundation.org/ (University of Oregon Foundation)

Posted: Tue Oct 02, 2007 8:38 pm
by Kimba
Thanks for posting this :-) There's another old dealership on the 99 just before it turns into 7th...

And one of these days I'll take a pic of the wonderful signage that includes Reddy Kilowatt on the 99!!! At the utility co-op building :-)

Posted: Wed Oct 03, 2007 2:01 pm
by Tony
Interesting building! Thanks for postingit.

Not sure if I agree that it is "googie", more like nautical moderne to me. Too bad they plywooded over the lower parts of the glass.

Tony

Posted: Mon Oct 15, 2007 10:07 pm
by Joe

Joe Romania Chevrolet - Eugene, OR (Googie Architecture)

Posted: Sun Feb 17, 2008 11:27 am
by AJ Fisher
Hey all,

For those interested in Googie architecture and history, I have added additional information to my webpage on this structure; the former Joe Romania auto showroom.

I have corresponded with the original architect of the showroom, Mr. Grant Seder. He has provided some background on the showroom's origins.

Also, I have located the original newspaper article from 1960 describing the Chevrolet dealership's grand opening. I have received permission from the local newspaper to reprint the article and photographs.

All this may be found at:

http://www.eugenemodern.org/romania

-AJ

Posted: Sun Feb 17, 2008 7:25 pm
by Tony
Hi AJ,

Nice site! Keep up the good work. I think I now agree that the original building was Googie. It's just that the present state makes me think Nautical Moderne. But boy, was that great in its original intention!

Tony

Posted: Sun Oct 03, 2010 2:09 pm
by AJ Fisher
Update: The City of Eugene's Historic Review Board unanimously voted September 23rd, 2010 to support the nomination of the former Chevrolet dealership to the National Register of Historic Places. For further info, see the hyperlink below: