Santa Barbara, Drive-in theater reopens > May 7

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Santa Barbara, Drive-in theater reopens > May 7

Postby nichols » Thu May 06, 2010 7:53 am

Drive-In Movies Are Back In Santa Barbara County
Santa Barbara Drive-In to Reopen May 7 with the release of Iron Man 2

After a 19 year hiatus, the Santa Barbara Drive-In Theater is reopening to the public on May 7, 2010, with the release of Iron Man 2. "We couldn't be happier with the timing, Iron Man 2 promises to be even bigger than the first Iron Man. We anticipate a great crowd on opening night" according to Patrick LaCava, SVP of Operations.

This is not the first drive-in the folks at West Wind have brought back to life. In 2007 they reopened the Solano Drive-In in Concord, CA. The Concord location was closed by previous management because it was considered unprofitable. However, based on the success they had in dramatically increasing attendance at other drive-in locations, the current management team went to work revitalizing the location which opened to extraordinary crowds. "Our Concord location continues to be one of our best performing locations" says Mr. LaCava. "In fact, we continue to have record attendance at all our drive-ins in both good and bad economic times. I guess great memories and great value can help you forget about the economy."

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