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LottaLiving.com • "Medallion Home" medallion
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"Medallion Home" medallion

Posted: Wed Jun 27, 2007 7:57 am
by Slim and Gabby
Howdy folks! We found a bronze medallion at a thrift store that reads: Medallion Home, Live Better, Electrically. Where were these placed on the house? We’re guessing at the entrance of the house; does it go on the door, or above it? We’ve heard of them going on either side of the driveway, placed in the cement, but that’s not an option. Yes, we know this is making it a counterfeit, so go call Capt. Braddock from Racket Squad, but we think this is super swell.

Geepers, thanks!
Slim & Gabby

Posted: Wed Jun 27, 2007 12:16 pm
by jesgord
I was able to dig this up



"In October 1957, LBE launched the “Medallion Homesâ€￾ campaign, which sought to sell 20,000 all-electric homes nationwide by 1958, 100,000 by 1960 and 970,000 by 1970.

To earn a gold medallion–a decal affixed to a home’s entryway and considered the apex of modern, all-electric living–a home had to have an electric clothes washer and dryer, waste disposal, refrigerator and all-electric heating."

Posted: Wed Jun 27, 2007 12:32 pm
by moderns-r-us

Posted: Wed Jun 27, 2007 12:36 pm
by moderns-r-us
Image

Posted: Wed Jun 27, 2007 1:19 pm
by jesgord
Image

Image

Posted: Wed Jun 27, 2007 2:06 pm
by egads
A bronze medallion meant that the water heating or space heating was gas, but everything else was electric.

Posted: Wed Jun 27, 2007 2:29 pm
by Perks
Hey, cool. I saw the medallion logos on some old tract brochures, and I always casually wondered what they actually meant but never enough to bother researching it.

Now I can sleep comfortably tonight.

Posted: Wed Jun 27, 2007 4:30 pm
by nichols
One of my favorite little animated shorts ever is buried 7:40 into this.
Image
http://youtube.com/watch?v=3HwIymRonlU

Posted: Wed Jun 27, 2007 7:41 pm
by Slim and Gabby
Nichols-Thanks for the great link.
I want to have my cake and eat it!
The animation reminded us of those safety twins films.
Good stuff.

I grew up in

Posted: Thu Jun 28, 2007 3:01 pm
by modfan

Posted: Fri Jun 29, 2007 6:55 am
by Carlos Araujo
Just moved into my townhouse in San Clemente. It's Corbu modern with white stucco and large sliding glass doors, but de-rigueur mission tile tacked on probably to meet planning code requirements. It has the medallion on the doorbell, the oven and range are electric, the heater and water heater are gas. The house is intact from remodelings since built in 1973, except for the flooring, which I'm working on now. My wife and I bought it from the original owners who even left us with a set a Franciscan Starburst china in the cabinet.

Posted: Fri Jun 29, 2007 7:53 am
by Slim and Gabby
Roger that Houston! So it goes right above the doorbell? I could live with an electric oven, but an electric cook-top is something I’ve always found infuriating; I’ve never been able to regulate the heat as well as I can with gas.
Geepers, thanks!

And

Posted: Fri Jun 29, 2007 8:09 am
by modfan
It was always at least to me All electric was for more expensive upscale homes and the 'Balanced Power' ones (and associated logo-dunno if that went on the doorbell tho) were the lower priced homes with the gas kitchen appliances and gas dryer hookup. Anyone remember when your utility company used to sell kitchen appliances (I remember they had an electric range displayed at the local SCE billpaying office)? My grandma in Kansas bought her electric range from her local electric utility. My how things have changed.

Induction Stove top

Posted: Fri Jun 29, 2007 8:12 am
by Josquin

Posted: Fri Jun 29, 2007 2:01 pm
by sumu
My niece lived in a condo in Long Beach - there was a medallion by the entry door, mounted in the concrete/stone wall.

Posted: Tue Jul 31, 2007 4:11 pm
by Luka
I just noticed that the original floorplan of our house also has the Medallion insignia and I actually knew what it meant thanks to this discussion.

Image