EBAY: Hody's Coffee Shop in Hollywood...

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roadsidepictures
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EBAY: Hody's Coffee Shop in Hollywood...

Postby roadsidepictures » Sat Apr 30, 2005 3:22 pm

Here is a postcard I've listed for auction...enjoy the picture!
Click to go to my auctions!
Last edited by roadsidepictures on Tue Feb 14, 2006 5:05 pm, edited 1 time in total.

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ch
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Postby ch » Sat Apr 30, 2005 5:36 pm

Cool.

I guess this was what became of the Neutra designed Laemmle building on the NW corner of Hollywood and Vine? I see the Sardi's sign is still visible on the far left. Interesting because the car ad for the Old's Golden Rocket 88 is circa 1957 and I though that the old Sardi's had been destroyed by a fire earlier than that. Anybody have the exact dates?

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Postby luke_trash » Sat Apr 30, 2005 6:02 pm

That's a fine looking Buick leading the pack. One of my dream cars, and of course it's cousin the Olds on the billboard.

LOVE those bumper/grilles on both vehicles from those years. I will own one someday :)

Do you happen to have a pile of uncollectible, cheap postcards with motels/restraunts/cars on them? I'm looking for some that are unvaluable (but eye catching) because I'd like to toss em on the bar top and lay an epoxy resin over top of them.
old beats new

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Postby SDR » Sun May 01, 2005 4:02 pm

Bender built in '42; knows '50s Detroit iron. Billboard: '57 Olds

Street: red and white '56 Buick; blue '55 or '56 Olds; white '49-'51 Desoto or Chrysler; white '57 Buick; blue '56 Ford; maroon '56 Buick.

GM body shells identical, Buick and Olds; '55 and '56, same; all new in '57; again in '58 and again in '59 (unique in history of GM).

LA drivers living large in '57 !


SDR
Last edited by SDR on Fri Jan 20, 2006 5:11 pm, edited 1 time in total.
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Postby nichols » Tue May 03, 2005 4:00 pm

1927
I guess the billboard has always been there… Was the Neutra Laemmle building a remodel of this??
Image
or this?
Image
1932
Laemmle Building, Richard Neutra
Image

c. 1939
Laemmle is gone, replaced by COCO TREE CAFÉ (between ’32 and ’39) and later the PIG ‘N WHISTLE chain expands their empire with a new MELODY LANE restaurant
Image

c. 1942 Architects Wayne McAllister and S. Charles Lee team up to remodel the space and create a showplace for MELODY LANE
Image

1949
MELODY LANE at the height of it’s run
Image

c. 1956
MELODY LANE/PIG ‘N WHISTLE president Sidney Hoedemaker renames his large chain HODY’S
Image
Image

1978
HODY’S closes shortly after Hoedemaker’s death in 1969. Becomes Howard Johnson’s through the 1970s
Image

c. 1988 After a short lived stint as the “newâ€￾ BROWN DERBY
Image

the space becomes PREMIERE
Image

1990
JACK’S SUGAR SHACK moves from it’s Pico Blvd. location and introduces live music to this address
Image

2004
Ivan Kane’s DEEP has a short run. Closes in 2005 to become BASQUE
Image

2008
Building destroyed by fire
Last edited by nichols on Fri Sep 14, 2012 11:40 am, edited 9 times in total.

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ch
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Postby ch » Tue May 03, 2005 4:42 pm

Thanks for the fab pictures Nichols. According to the Lamprecht monograph on Neutra, the Laemmle was "modernizied" about 10 years after it was finished so perhaps the Melody Lane is in the remodelled building. Looks to be more moderne than modern. (Interesting idea - the modernization of modern architecture...)

At any rate, a fascinating look at the evolution of this well known corner. Thanks.

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Postby JAB » Tue May 03, 2005 5:03 pm

Great job Chris with the billboard being the common thread as you stated!

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Postby moderns-r-us » Tue May 03, 2005 6:43 pm

Nice photo essay!

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Postby SDR » Tue May 03, 2005 8:02 pm

Incredible collection of images, as expected, from Nichols.

I'm going to take a stab at some historical reconstruction of the billboard, in particular a peculiarity of the version shown in the opening (1957) shot. While the billboard's location seems to have remained a constant, its actual structure and facing have gone through several iterations. The 1927 Camels ad is supported (?) by a 3-legged white frame, behind which is surely some additional structure. Next we see (c1939) a fully-exposed iron trusswork of the sort that was common throughout the latter half of the century (at least). Following architect Lee's imaginative 1942 rendering of the new (and surviving?) facade, in which all of the rest of Los Angeles -- and our billboard -- have been turned into an enormous sky/drape, or sun-stroke, we come to 1949.

The new billboard face, very likely supported by the pre-existing iron structure, sports a radius-cornered, heavily molded frame -- possibly echoing the brand-new TV screens then appearing -- or didn't they look like that yet? In any event, Chevron Supreme gasoline is the featured image. Imagine my surprise, in the next (colored) shot, to see what MUST be the same frame, noticeably expanded in width and tilted up to the right, behind a clown's face, advertising the newly named Hody's. It is suggested that the year might be 1956. Yet, in the next image, with a 1957 Oldsmobile billboard, the frame is back to its previous proportion, seemingly undamaged. By 1978, that frame is long gone. . .

I propose that the frame was modified from its (late 1956? -- new models were introduced in September) condition, when it carried the Olds ad, to the expanded version (in early '57?) for Hody's, in which the frame was cut, pulled apart, and reconnected to the structure, the break hidden behind the clown -- after which it would perhaps have been discarded, for the next go-round. You think? Too bad we don't know how long it survived in that state, into the next decade.


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Postby moderns-r-us » Tue May 03, 2005 8:15 pm

I would propose the possibility that the clown billboard was photoedited. Perhaps it was an unsympathetic billboard edited out for the grand opening photo????

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Postby SDR » Tue May 03, 2005 8:20 pm

Edited out of which shot?

I've just gone to the images on Mr Lileks's page -- there's a '57 or '58 Plymouth in front (and another to the right), and in the clip below is a white '62 (?) Impala. . .

Hmm -- the Hody's billboard (if it was real) could have been up for a while -- or the Olds ad could have stayed up until late summer of '57. . .
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Postby moderns-r-us » Tue May 03, 2005 8:25 pm

[quote="SDR"]Edited out of which shot?
quote]

The Hody's billboard with the clown seems to be a different proportion and has the look of a heavily edited "postcard shot." Tough to say for sure.

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Postby SDR » Tue May 03, 2005 8:29 pm

And -- if Neutra designed the new curved facade and entrance canopy, why are McAllister and Lee credited with an identical-looking design? Or have I misunderstood something -- again?


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Postby SDR » Tue May 03, 2005 8:32 pm

I see what you mean; a building and a billboard have disappeared from the far right of the picture, compared to the "Oldsmobile" shot.
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Postby roadsidepictures » Tue May 03, 2005 9:26 pm

I've been told that the Hody's clown sign was there into the early 1960s and the nose of the clown rotated!
When I was a kid we would go to Topeka, Kansas to visit relatives and from the freeway I could see a bread sign that had slices of bread falling onto a stack of slices...I loved those mechanical billboards!

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Postby nichols » Wed May 04, 2005 9:32 am

The curved building was designed by Lee and McAllister to wrap around the Neutra building (which itself appears to be a remodel of the 'Camels' building) So, that's question #1. I have been assured by Mr. Hoedemaker's grandson (who also likes to be called Hody) that the clown was real and that it's nose did, in fact, rotate!

(Does anyone have a picture of the Neutra building they can post?)

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Postby moderns-r-us » Wed May 04, 2005 9:36 am

Nichols strikes again!

It must have been a site to see.

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Postby Matt Deckard » Thu May 05, 2005 9:29 am

The 50's incarnation the best, especially with that Oldsmobile sign above. Looks like a scene from the movie Guys and Dolls.
Looking for my Emma Peel.

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Postby tikiyaki » Thu May 05, 2005 11:08 am

Hey, I think that was Jack's Sugar Shack back in the mid-90's. My band had our first gig there.

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Postby nichols » Fri Jan 20, 2006 5:00 pm

The newest incarnation of this legendary corner is a club called "Basque"

Friday, January 27, 9pm - Basque Ribbon-Cutting celebration
Basque Restaurant and Nightclub is the latest addition to the constantly growing list of members at the Hollywood Chamber of Commerce. We extend an open invitation to celebrate Basque Ribbon Cutting this Friday, January 27 at 9:30pm! We're excited and we want to share with you a unique experience of Basque sensuality and glamour in Hollywood nightlife with a renowned Burlesque showcase. Learn about the recently launched Holly Trolley and take a ride on us! Stay for the night and party with seductive DJ mixes until 2am. Please visit www.basquehollywood.com or call 323-464-1654 for dinner and bottle reservations. For special events please contact Brandi Veil at 323.459.9886 or email events@basquehollywood.com.

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Postby SDR » Fri Jan 20, 2006 5:21 pm

Bender lie so bad ! The below is from above [5/1/05]:
___________________________________________________________

Bender built in '42; knows '50s Detroit iron. Billboard: '57 Olds

Street: red and white '56 Buick; blue '55 or '56 Olds; white '49-'51 Desoto or Chrysler; white '57 Buick; blue '56 Ford; maroon '56 Buick.

GM body shells identical, Buick and Olds; '55 and '56, same; all new in '57; again in '58 and again in '59 (unique in history of GM).

LA drivers living large in '57 !
___________________________________________________________

"Lies. . .all LIES, Hjalmar. . .YOU keeled herr. . .! "

The GM A-bodies [?] from '55 were used in '56 and '57, then the ugga '58 and all new '59. . .

Slap my hand !

SDR
"I laugh in the face of danger! Then I hide until it goes away." Bender

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Tony
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Postby Tony » Sat Jan 21, 2006 8:01 am

SDR,

"Supernatural? Perhaps. Baloney? Perhaps not."

Tony
Tony Merchell

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SDR
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Postby SDR » Sat Jan 21, 2006 9:48 am

Ah -- another FOU (fan of Ulmer). . . !

http://www.imdb.com/title/tt0024894/board/nest/31952599

[New Yrok ??]
"I laugh in the face of danger! Then I hide until it goes away." Bender

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nichols
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Postby nichols » Fri Nov 17, 2006 1:06 pm

Thought I would update this with a shot of it's latest incarnation. Another nightclub.... "Basque."

Image

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Postby roadsidepictures » Fri Nov 17, 2006 4:44 pm

Image

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Postby NoHoMod » Wed Apr 30, 2008 6:06 am

Locals will know this building / basque nightclub is burning right now.

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nichols
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Postby nichols » Wed Nov 26, 2008 8:38 am



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