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Lotta Living is your Ultra Guide for Googie, Atomic Age and Mid Century Modern Living.

Fans of Googie and Mid-Century Modern architecture, preservation, inernational design, Art Deco, 20th century lifestyle, Roadside attractions, Travel tips, motels, coffee shops, drive-ins, bowling alleys, dinner houses, gas stations, giant objects, neon signs, vintage fashion, Post War entertainment, exotica, lounge music, cocktail hour, space-age, swing, tiki, theme parks, dancing, nostalgia, go-go boots, hairdoos, ephemera, SHAG artwork, collectibles, ALL ARE WELCOME!
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Atomic Ranch
Don't Miss out on
Mondo Lounge 2008
LAS VEGAS!!!

Mondo Lounge - Oct. 1-5, 2008 Las Vegas, NV



Eichler

Olive or Twist


LOTTA LIVING on TV

Welcome to LottaLiving.com

Your source for Mid Century Modern Lifestyle, Design, Art, Furniture and Architecture

"There are girls just ripe for the kissing...
"And Cadillacs all shiny and new.
"Life's a Ball if only you know it.
"We've gotta a Lotta Living to do." *

During the Mid Century Modern period - also called the PostWar period (roughly 1945-1960) - designers predicted the shape of things to come. Designers, artists and architects revolutionized design and we still benefit from their imaginations today. The Mid Century Modern movement spawned the popularly accepted image of the atomic age we now live in. When we look to the past we can find our future. Although some of the ideas were far fetched - others were not so: talking cars, electrified homes, automated cooking and computers are all a part of daily life.
 
Lounge, Googie, Polynesia and classic Americana have stood the test of time and have all seen a Renaissance recently. T.V. commercials are filled with postwar images. NBC's Fraiser has an Eames chair in his living room and Target ads feature George Nelson - esque clocks. Vintage clothing has been incorporated into everyday wear.
 
Lotta Living is your source for Mid Century Modern Lifestyle, Design, Art, Furniture and Architecture. It links you to a golden era where Hollywood fulfills our dreams on the silver screen, where you can order an "Old Fashioned" at a swank red booth restaurant and where home still is a palace of Modern luxury and conveniences. Lotta Living explores design, architecture and related fields which reflect Modernism along with 20th Century kitsch popular culture that have been ingrained in our cultural memory and make them relevant for today and tomorrow.
 
* Lyrics from "Gotta Lotta Living to Do" from the 1960 Broadway Show Bye Bye Birdie Music by Charles Strouse and Lyrics by Lee Adams

Examples of Modernity:
Capitol Records Capitol Records (1954)
Photo courtesy of © Julius Shulman
 
Touted in press releases as the world's first round office building, this Los Angeles landmark by Welton Becket & Assoc. is 150 feet high with a 90 foot spire and a beacon constantly blinking out HOLLYWOOD in Morse Code. Capitol Records and Welton Becket deny the structure was meant to symbolize a stack of records topped by a stylus, as many believe. The round shape is repeated in curved, angled awnings, and cylindrical light fixtures; glass walls, terrazzo floors, and stainless steel elevators are typical of the period. Below ground are echo chambers and recording studios, the first ever built for high fidelity recordings. Though the exterior is vitually unaltered, the interior offices and studios have undergone numerous remodelings. It can't be missed at 1750 Vine Street in Hollywood.
Valley Tour
San Fernando Valley Tour


 
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