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Lotta Living is your Ultra Guide for Googie, Atomic Age and Mid Century Modern Living.
Fans of Googie and Mid-Century Modern architecture, preservation, inernational design, Art Deco, 20th century
lifestyle, Roadside attractions, Travel tips, motels, coffee shops, drive-ins, bowling alleys, dinner houses, gas stations, giant objects,
neon signs, vintage fashion, Post War entertainment, exotica, lounge music, cocktail hour, space-age, swing, tiki, theme parks, dancing, nostalgia,
go-go boots, hairdoos, ephemera, SHAG artwork, collectibles, ALL ARE WELCOME!
Please visit our friendly Message Board. It's OPEN All Night!
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Matthew Roth holds master’s degrees in the history of technology and museum studies and is a
Ph.D. candidate in history at the University of Southern California. He has written five books on
urban, industrial and transportation history and produced dozens of exhibitions on those themes.
He came to Los Angeles in 1992 to serve as founding curator of the Petersen Automotive Museum.
After completing that, he became manager of archives and historical programs for the Automobile
Club of Southern California. Recent work includes the article "Mulholland Highway and the Engineering
Culture of Los Angeles in the 1920s, in the journal Technology and Culture (July 1999) and the
exhibition "Rear View Mirror: Automobile Images and American Identities" at the University of
California Riverside/California Museum of Photography. Forthcoming work includes his dissertation
on road and freeway development in Los Angeles.