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Lotta Living is your Ultra Guide for Googie, Atomic Age and Mid Century Modern Living.

Fans of Googie and Mid-Century Modern architecture, preservation, inernational design, Art Deco, 20th century lifestyle, Roadside attractions, Travel tips, motels, coffee shops, drive-ins, bowling alleys, dinner houses, gas stations, giant objects, neon signs, vintage fashion, Post War entertainment, exotica, lounge music, cocktail hour, space-age, swing, tiki, theme parks, dancing, nostalgia, go-go boots, hairdoos, ephemera, SHAG artwork, collectibles, ALL ARE WELCOME!
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Atomic Ranch
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Learn about the San Fernando Valley's
unique place in Modern architectural and cultural history.
 
Press Clippings Rethinking the Valley Where to Hang Out Where to Stay More About the Tour Order Booklets

On the weekend of November 18 and 19, 2000, the Los Angeles Conservancy Modern Committee conducted the tour "How Modern Was My Valley? Touring Postwar San Fernando Valley." This tour highlighted significant buildings constructed in the San Fernando Valley from the 1940's through the 1970's. Many of these buildings represent important examples of Modern, Post-Modern and Googie architecture designed by world renowned architects. Some of the variety of architects featured on this tour include Lloyd Wright, R.M. Schindler, Richard Neutra, and Armet & Davis.

The tour was conducted as part of the National Trust Conference held in Los Angeles and was repeated as a two day self-driving event for the general public. The tour was aided by a well-researched printed guide and included docent guided tours at several specific sites.

The San Fernando Valley was one of the first 'planned' communities in the Postwar (Post World War II) in the United States. The explosion of affordable and family-centered communities in the Valley produced one of the best examples of Postwar living - quickly copied all over the world.

The catalyst for this rapid development came from three sources: first, was the influx of ex-GI's who had seen Southern California during and shortly after World War II; second, was the existence of several key industries such as aerospace and entertainment; and third was the enormous expanse of land available for affordable housing and commercial enterprises. Commercial development began in the East Valley: North Hollywood, Burbank, and Studio City areas, and expanded westward in the ensuing years. The Valley quickly became one of the major suburban concentrations of population in the Los Angeles area.

The Valley represents a brave new world - the Atomic Age American dream achieved. Tucked away in this middle-class Modern homestead are some of Los Angeles's best kept treasures. Even longtime residents were pleasantly surprised at the Mid Century Modern architectural gems that still exist. Those who went on the tour were be surprised at the architectural gems of the 40's, 50's, and 60's that still exist and can be viewed.

 

Cherry Capri, Your Lotta Living Hostess
 

 
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