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Lotta Living is your Ultra Guide for Googie, Atomic Age and Mid Century Modern Living.

Fans of Googie and Mid-Century Modern architecture, preservation, inernational design, Art Deco, 20th century lifestyle, Roadside attractions, Travel tips, motels, coffee shops, drive-ins, bowling alleys, dinner houses, gas stations, giant objects, neon signs, vintage fashion, Post War entertainment, exotica, lounge music, cocktail hour, space-age, swing, tiki, theme parks, dancing, nostalgia, go-go boots, hairdoos, ephemera, SHAG artwork, collectibles, ALL ARE WELCOME!
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Atomic Ranch
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Press Clippings Rethinking the Valley Where to Hang Out Where to Stay More About the Tour Order Booklets

What's a Valley Tour?
This was a self-driving tour. You drive your own car and explore the sites at your own pace and convenience. The tour introduces you to the San Fernando Valley, one of the nation's pioneering post-World War II communities.

An 88 page booklet with complete driving directions, maps, and detailed descriptions will lead you around the San Fernando Valley past buildings from the postwar period - roughly 1945 to the late 1960s. Along the way you will see coffee shops, bowling alleys, car dealerships and swell homes all fueled by the entertainment and aerospace industries.

This touring guide is also jam packed with annecdotes and trivia on the cultural icons and personalities of mid 20th century Valley. The tour ranges from kitchsy landmarks like the Brady Bunch House and fabulous neon signage to high-end architecture by Lloyd Wright, Richard Neutra, R.M. Schindler and others.

What other architects are represented on the tour?
Alison and Rivel, William Allen, Charles Amend, Glenn Arbogast & Assoc., Louis Armet and Eldon Davis of Armet and Davis, William Glen Balch, Bank Building Corporation, Welton Beckett, Gerald H. Bense, Eugene Birnbaum, Alfred Boeke, Ralph Bowerman, Ron Cleveland, Robert J. Coles, Conklin and Conklin, Edward Davies, Hubert Eaton, Garrett Eckbo, R. Leon Edgar, Sidney Eisenshat, Simon Eisner, Frederick Emmons, Frank Erenthal, Fickes and Fickes, Edward H. Fickett, Arthur Froelich, Frank Gehry, Bruce Goff, Michael Graves, H.L. Gregory, G.A. Griffin, Lawrence Harris, Hawkins & Lindsey, Culver Heaton, Lester Hibbard, Charles Hobson, Holmes and Narver, Douglas Honnold, Jerde Partnership, A. Quincy Jones, Joe Jordin, Larson Kahn & Farrell, John Lautner, S. Charles Lee, Harry Londelius, W. George Lutzi, Daniel Mann Johnson & Mendenhall, Albert C. Martin, Robert J. Mayer, Wayne McAllister, L. Minasian, William Mulholland, J.A. Murray, Fred Earl Norris, Claude Oakland, W. Sidney Orner, Orr Strange Inslee & Senefeld, Alfred C. Prescott, John L. Rex, E.J. Samaniego, Peter K. Schabarum, Millard Sheets, George Sinitzin, Robert A.M. Stern, Lyle Stewart, Richard Stoddard, Heth Wharton, Hal C. Whittemore, Paul Williams, Arthur Wolf and other anonymous sites.

Who's behind the tour?
This tour was produced by the Los Angeles Conservancy's Modern Committee. The Modern Committee is made up entirely of volunteers and was formed in the 1984 in response to the rampant destruction of Modern Los Angeles. Over the past years the group worked to save the original McDonald's in Downey, Bob's Big Boy in Toluca Lake, and the Cinerama Dome from demolition.

Panorama Bank

Bob's Big Boy

Studio City Camera

Eichler Tract

Casa de Cadillac

Woodland Hills Library

Sportsman's Lodge

Van Nuys Civic Center


Cherry Capri, Your Lotta Living Hostess

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